Q: Is it worth investing time and effort in social media and what are the key options, pros and cons?
A: There are clear business advantages to using social media, an umbrella term encompassing blogging (by which individuals or organisations can self-publish on the internet), plus networking sites such as Facebook, Linked In and Twitter.
The first is to keep abreast of news, policy, clinical guidelines and funding opportunities, for example, via microblogging site Twitter, which has 26 million UK users.
Once signed up, you can follow the updates of anyone with an interest in health from ministers to charities, fellow nurses and patients. You can also post 140-character updates (tweets) to share your own news and opinions.
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