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Connecting communities of quitters

Debby Brant describes the innovative role social media can play in smoking cessation.

I was asked in May this year to give a presentation on the use of social media in smoking cessation at the Primary Care and Public Health Conference in Birmingham. My knowledge was quite limited on most things IT related, I must also confess to being quite baffled at times by the language floating around the office eg 'tweeting', 'hash tagging' and 'poking'. However, although I am no IT expert and would be unable to demonstrate the technical side of social media interventions, I am capable of demonstrating how the Hull and East Riding Stop Smoking Service (HERSSS) has embraced aspects of social media to enhance and expand service delivery.

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