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Maintaining your professional persona on and offline can be delicate. Teresa Chinn, Natalie Moore and Alison Inglehearn offer advice on remaining professional while being yourself

As nurses we are used to putting on our 'professional hats' every time we step into practice, care for a patient or communicate with relatives and other healthcare professionals. But are we as adept at transferring this behaviour into our social media spaces? According to Cooper and Craig1: 'The challenge of making sure we have a positive professional profile in social networks, in order to reap the benefits, is more than just playing by the rules. It's about learning to apply professionalism in a new digital cultural medium.' So how do we apply the professionalism we display in our everyday working lives to social media? And what are the important do's and don'ts?

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