There are an increasing number of ‘champions’ for a wide range of health conditions1 and carers’ champions are one of them. They can be based in a number of clinical settings, the more relevant being GP practices and community health centres. They are often the practice nurse or healthcare assistant/support worker. An increasing number of GP practices are asking the practice receptionist to fulfil this role with specific and ongoing training and professional development. Carers’ champions carry out a number of important roles outlined in Box 1.